4TH ORGANIC BUSINESS PLANNING WORKSHOP 2022
Date : Thursday 24th November 2022
Venue : Wangari Maathai Institute for Peace and Cultural Studies (University of Nairobi)
Time : 9.00am – 1.00pm
Goal : Growing the Organic Industry through collaboration and innovation among value chain actors
Objective:
- To identify interesting areas for organic business innovation and collaboration
- To provide opportunity for improved networking among organic value chain actors in Kenya.
- To create awareness about organic business support scheme.
Participants: Organic sector traders, retailers, processors, farmer groups, logistic partners and interested parties.
Summary
Whereas Organic farming is seen as an alternative to conventional farming which has negative attendant impacts on the environment, a lot of opportunities exist in Kenya’s organic sector both local and export markets. KOAN is committed to working with organic stakeholders to take advantage of the prevailing business opportunities as well as spur innovation for developing new ones.
The participatory market chain approach (PMCA) methodology has been piloted successfully in Kenya from 2020-2022. The Pilot reaffirmed the philosophy of collaboration over competition and several opportunities were identified and continue to be pursued. It is with this in mind that we invite you to the PMCA Phase 1 main event.
This event is dubbed as the 4TH ORGANIC BUSINESS PLANNING WORKSHOP 2022, will bring together actors (Retailers, Traders, Processors, Farmer Groups and others) in the sector with the goal of presenting interesting ideas that have been gathered, through market research by KOAN. It is our goal to see Functional Thematic Groups (TG) emerge which will engage and identify interesting business opportunities for joint exploration.
