Kilimohai Organic Brand Book

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In a region where organic agriculture is gaining momentum, a strong, recognizable, and credible identity is essential. That’s why the Kenya Organic Agriculture Network (KOAN) is proud to present the Kilimohai Organic Brand Book — a landmark document that brings structure and clarity to how we communicate and uphold the Kilimohai Organic mark across East Africa.

The Kilimohai Organic mark is more than just a label — it’s a symbol of trust, health, sustainability, and regional unity. Developed under the framework of the East African Organic Products Standard (EAOPS), this Brand Book provides a detailed roadmap for stakeholders across the organic value chain. From certification bodies and PGS groups to traders, processors, and support organizations, this guide ensures that the Kilimohai mark is used consistently, transparently, and in line with organic standards.

Inside the Brand Book, you’ll find:

  • Clear certification and licensing guidance for both third-party and PGS systems
  • Guidelines on the use of the Kilimohai mark, including visual identity, licensing agreements, and usage rules
  • Operational procedures such as inspection protocols, forms, templates, and manuals for smooth coordination
  • Tools and governance structures including fee schedules, registration tools, and JMC rules
  • Alignment with EAOPS ensuring regional consistency and credibility

By harmonizing how we present and manage the Kilimohai Organic identity, this Brand Book builds a foundation for greater consumer confidence, improved market access, and stronger collaboration among organic actors in East Africa.

As the organic sector continues to grow, this Brand Book will serve as a reference point and resource for everyone working to promote safe, organic food and sustainable farming.

👉 Access the Kilimohai Organic Brand Book here: https://www.koan.co.ke/wp-content/uploads/2025/04/Kilimohai-Organic-Brand-Book_KOAN.pdf

Let’s grow the Kilimohai Organic movement together — rooted in integrity, driven by standards, and united by a shared vision.

 

 

Organic certified

Why Get Organic Certified

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Organic certification is a process by which agricultural products, including crops and livestock, are verified to have been grown or raised according to specific standards and practices defined by organic farming principles. These principles typically include:

Avoidance of Synthetic Inputs: Organic farming prohibits the use of synthetic chemicals such as synthetic fertilizers, pesticides, herbicides, and genetically modified organisms (GMOs).

Soil Health and Conservation: Organic practices emphasize soil health through techniques like crop rotation, composting, and the use of natural fertilizers to promote natural nutrient cycling and prevent soil degradation.

Biodiversity Conservation: Organic farming encourages the preservation of biodiversity by promoting natural pest management, using cover crops, and creating habitats for beneficial wildlife.

Animal Welfare: In organic livestock farming, there is an emphasis on providing animals with access to the outdoors, adequate space, and a diet free from synthetic additives and growth hormones.

Avoidance of Antibiotics and Hormones: Organic livestock farming generally prohibits the use of antibiotics for non-therapeutic purposes and the use of growth hormones.

Genetic Integrity: Organic certification typically requires the use of non-GMO seeds and livestock breeds.

Traceability and Transparency: Organic certification involves keeping detailed records of all farming practices, inputs used, and any treatments applied to crops or livestock.

To achieve organic certification, farmers and producers must go through a rigorous verification process conducted by accredited certification bodies. These bodies assess whether the farm or operation complies with the established organic standards.

Once certified, products can bear an official organic label or seal, which indicates to consumers that the product has met these specific organic farming standards. This label assures consumers that the product is produced using methods that prioritize environmental sustainability, animal welfare, and human health.

Organic certification helps create transparency in the market, allowing consumers to make informed choices about the products they purchase and supporting sustainable agricultural practices

Inaugural Participatory Guarantee System Training of Trainers held by KOAN.

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Unlike the “Third Party Certification” approach, which relies on external inspection bodies, the Participatory Guarantee System (PGS) represents an alternative assurance system. PGS involves internal procedures that are less rigorous and less costly, making it particularly suitable for local farming setups comprising groups of farmers, buyers or consumers, and stakeholders. PGS enables consumers, farmers, and all participants in the value chain to establish an “organic guarantee” system built upon principles of transparency and trust. This system empowers smallholder farmers working in groups to cultivate and market organic agricultural produce, while consumers gain access to safe products and become actively engaged in the agricultural process.

In Kenya, the adoption of the Participatory Guarantee System (PGS) has witnessed ongoing growth, with 25 groups currently registered and approved by KOAN. As the custodian of the East African Organic Products Standards, KOAN establishes the regulations governing PGS in Kenya. Furthermore, there has been a notable increase in the demand for organic products. As consumer interest in organic food production continues to surge, it becomes imperative to expand the supply of organic products. Numerous farmer groups across the country have received training in organic farming and collaborate with NGOs and CBOs. However, these groups encounter challenges in accessing organic markets due to the absence of a formal guarantee system.

On 8th June 2023, KOAN conducted its inaugural virtual training on Participatory Guarantee System (PGS) Training of Trainers (ToT). The primary objective of the training was to enhance and strengthen the skills necessary for effectively implementing and auditing PGS groups, thereby facilitating the growth of PGS in Kenya. The training aimed to establish a group of accredited PGS Trainers of Trainers (TOTs) and Assessors who would play a pivotal role in expanding the number of PGS groups across the country. By doing so, the training sought to augment the range, assortment, and seasonal availability of organic products in the market, originating from PGS groups. This training attracted a diverse group of over 30 participants who already possess experience in working with farmers’ groups and providing training on organic farming practices. The participants were carefully chosen from various regions across Kenya, where organic farming is practiced, and were selected from both KOAN members and partner organizations, including PELUM Kenya and Biovision Africa Trust.

During this initial stage of the training, participants were required to complete a pre-training form aimed at assessing their existing knowledge, skills, and pertinent working information. Subsequently, the participants attended the inaugural training webinar, which focused on the formulation of a PGS development plan. This training provided participants with the necessary tools to gather information and develop an initial draft of the development plan. Stay connected with us via social media channels for updates regarding the upcoming steps, during which the participants will present and further refine the draft development plan in a face-to-face training. This comprehensive training program will involve three days of classroom sessions and a one-day experiential learning opportunity in the field.

If you require further information about the training or wish to register your group for PGS, please get in touch with Samuel Ndungu via email ndungus@koan.co.ke

Actualizing the Participatory Market Chain Approach (PMCA) methodology

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The implementation of the Participatory Market Chain Approach (PMCA) methodology has demonstrated immense potential in revolutionizing the organic industry throughout Kenya. During the trial period implemented in the COVID-19 pandemic years (2020-2022), a lot happened and much more was started.  Among these notable achievements, was the establishment and growth of the Kangari Organic Farmers Markets (KOFAM) and the Gatanga Organic Farmers Market (GOFAM).

Due to the imposed travel restrictions, organic products that were primarily destined for the Nairobi market faced significant challenges in reaching their consumers. Consequently, farmers began exploring local markets as an alternative solution. Initially, the idea of establishing a grocery shop in Kangari was considered, but based on past experiences regarding the management and upkeep of such ventures, it was discarded. Instead, the public market emerged as a favorable platform for selling organic products. Our collaboration with the farmers involved identifying business opportunities and refining them with the 5Ps of marketing (Product, Place, Price, Promotion, and Packaging).

Recognizing the importance of branding, the farmers made efforts to establish their unique presence within the market. They also engaged in negotiations with the County government to secure a dedicated space within the market premises where organic farmers could showcase and sell their products within specific timeframes. Furthermore, the farmers donned distinctive dustcoats and other branded attire, generating additional interest and driving sales. Today, the Kangari market operates successfully, displaying a sense of independence and witnessing ongoing growth. Our role as KOAN primarily involves supporting the Participatory Guarantee Systems (PGS) associated with the market.

Further accomplishments, which will be discussed in subsequent communique, including the development of herbs and spices dryer, the introduction of KOFAM and GOFAM herbs products, and the establishment of the Kenya Organic Avocado brand.