Participatory Market Chain Approach

Inaugural Participatory Guarantee System Training of Trainers held by KOAN.

Unlike the “Third Party Certification” approach, which relies on external inspection bodies, the Participatory Guarantee System (PGS) represents an alternative assurance system. PGS involves internal procedures that are less rigorous and less costly, making it particularly suitable for local farming setups comprising groups of farmers, buyers or consumers, and stakeholders. PGS enables consumers, farmers, and all participants in the value chain to establish an “organic guarantee” system built upon principles of transparency and trust. This system empowers smallholder farmers working in groups to cultivate and market organic agricultural produce, while consumers gain access to safe products and become actively engaged in the agricultural process.

In Kenya, the adoption of the Participatory Guarantee System (PGS) has witnessed ongoing growth, with 25 groups currently registered and approved by KOAN. As the custodian of the East African Organic Products Standards, KOAN establishes the regulations governing PGS in Kenya. Furthermore, there has been a notable increase in the demand for organic products. As consumer interest in organic food production continues to surge, it becomes imperative to expand the supply of organic products. Numerous farmer groups across the country have received training in organic farming and collaborate with NGOs and CBOs. However, these groups encounter challenges in accessing organic markets due to the absence of a formal guarantee system.

On 8th June 2023, KOAN conducted its inaugural virtual training on Participatory Guarantee System (PGS) Training of Trainers (ToT). The primary objective of the training was to enhance and strengthen the skills necessary for effectively implementing and auditing PGS groups, thereby facilitating the growth of PGS in Kenya. The training aimed to establish a group of accredited PGS Trainers of Trainers (TOTs) and Assessors who would play a pivotal role in expanding the number of PGS groups across the country. By doing so, the training sought to augment the range, assortment, and seasonal availability of organic products in the market, originating from PGS groups. This training attracted a diverse group of over 30 participants who already possess experience in working with farmers’ groups and providing training on organic farming practices. The participants were carefully chosen from various regions across Kenya, where organic farming is practiced, and were selected from both KOAN members and partner organizations, including PELUM Kenya and Biovision Africa Trust.

During this initial stage of the training, participants were required to complete a pre-training form aimed at assessing their existing knowledge, skills, and pertinent working information. Subsequently, the participants attended the inaugural training webinar, which focused on the formulation of a PGS development plan. This training provided participants with the necessary tools to gather information and develop an initial draft of the development plan. Stay connected with us via social media channels for updates regarding the upcoming steps, during which the participants will present and further refine the draft development plan in a face-to-face training. This comprehensive training program will involve three days of classroom sessions and a one-day experiential learning opportunity in the field.

If you require further information about the training or wish to register your group for PGS, please get in touch with Samuel Ndungu via email ndungus@koan.co.ke

Actualizing the Participatory Market Chain Approach (PMCA) methodology

The implementation of the Participatory Market Chain Approach (PMCA) methodology has demonstrated immense potential in revolutionizing the organic industry throughout Kenya. During the trial period implemented in the COVID-19 pandemic years (2020-2022), a lot happened and much more was started.  Among these notable achievements, was the establishment and growth of the Kangari Organic Farmers Markets (KOFAM) and the Gatanga Organic Farmers Market (GOFAM).

Due to the imposed travel restrictions, organic products that were primarily destined for the Nairobi market faced significant challenges in reaching their consumers. Consequently, farmers began exploring local markets as an alternative solution. Initially, the idea of establishing a grocery shop in Kangari was considered, but based on past experiences regarding the management and upkeep of such ventures, it was discarded. Instead, the public market emerged as a favorable platform for selling organic products. Our collaboration with the farmers involved identifying business opportunities and refining them with the 5Ps of marketing (Product, Place, Price, Promotion, and Packaging).

Recognizing the importance of branding, the farmers made efforts to establish their unique presence within the market. They also engaged in negotiations with the County government to secure a dedicated space within the market premises where organic farmers could showcase and sell their products within specific timeframes. Furthermore, the farmers donned distinctive dustcoats and other branded attire, generating additional interest and driving sales. Today, the Kangari market operates successfully, displaying a sense of independence and witnessing ongoing growth. Our role as KOAN primarily involves supporting the Participatory Guarantee Systems (PGS) associated with the market.

Further accomplishments, which will be discussed in subsequent communique, including the development of herbs and spices dryer, the introduction of KOFAM and GOFAM herbs products, and the establishment of the Kenya Organic Avocado brand.

ORGANIC BUSINESS SUMMIT: DEVELOPING PARTNERSHIPS FOR NEW BUSINESS OPPORTUNITIES

DATE: 24 MARCH 2022

TIME: 8:30 AM- 1.00PM

EVENT TYPE: Invite Only

ORGANIZERS : KOAN , KALRO , FIBL,  OACK


The Kenya Organic Agriculture Network (KOAN) together with its partners will be hosting a first of kind organic industry business event on Thursday, 24th March 2022 (9.00am) at the SportsView Hotel Kasarani and Zoom platform (use this link) . The Organic industry is the fastest growing subsector in agriculture globally, trading billions of dollars’ worth of products annually. This global trend is gaining pace in Kenya with people seeking healthy food amidst the Covid19 pandemic and food safety lapses in local food supply come to light. A burgeoning middleclass is fast becoming picky with food and export markets are becoming increasingly critical on sustainability, carbon emissions and pesticide residues.

The Kenya Organic Agriculture Network has been an industry leader making meaningful business linkages within the organic space. KOAN has assisted notable companies with strategic and much needed advisory and farmer linkage services that have led to millions of dollars’ worth of trade both locally and for export to date. In a bid to rapidly expand the organic space, KOAN has partnered up with the Kenya Agriculture and Livestock Research Organization (KALRO), the Research Institute for Organic Agriculture (FiBL), Africrops Limited, the Organic Agriculture Centre of Kenya (OACK) among other organizations to foster organic market development by focusing on both the domestic and export market.

The Organic Business Workshop is an invite only event to present identified and explored organic business opportunities for the local and export market, focusing on organic products originating from Murang’a County. There will be opportunity to discuss and integrate new partners into the identified pathways within three main Strategic Business Groups;

I. Organic Vegetables and Fruits for Local Market,

II. Organic Herbs and Spices and lastly

III. Organic Fruits for Export.

We are looking forward to your engagement and participation in the workshop. Meanwhile, please take the time to register on the provided link,

https://forms.gle/2sqJyUFU3MYELiWNA

Latest date to sign up for the event is 23rd March 2022.

Resources

PMCA PHASE 1 REPORT

Project Report 2019_Kenya PMCA Agribusiness and Entrepreneurship Capacity on Market Linkage for Organic Smallholder Farmers x

 

Organic Herbs and Spices Business Group

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Organic Vegetables and Fruits for Local Market Business Group

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Organic Fruits For Export Business Group

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The Organic Business Summit -Post Event Notes

Accessing markets and building viable consumer bases are a major challenge for all business ventures and the Organic Agriculture Industry is no exception to such realities. It has been our experience that to have any worthwhile business relationship, it is pertinent that all value chain actors from farmers, traders, processors and retailers (not forgetting supporting actors such as certifiers, government and non-governmental actors, inputs suppliers among others) work collaboratively. Collaboration fosters trust and allows players to identify, explore and actualize business opportunities.

The Business Summit was able to outline some areas of interest and to present compelling arguments of why the Organic Agriculture Sector in Kenya is ripe for the picking.

With such a rich pool of stakeholders represented we hope that the event will ignite the spark of collaboration among Organic Agriculture Sector players.

From the Summit Three Thematic areas of interest were identified for collaborative pursuit;

  1. Organic Vegetables and Fruits for Local Market
  2. Organic Fruit for Export
  3. Organic Herbs and Spices

The Business Summit was the just a 1st Step in many to, discussions in the various thematic groups have already commenced with many actors already moving forward in identifying opportunities.

In order to coordinate these collaborations WhatsApp groups have been set up based on the Thematic Groups(TG).

The groups are being coordinated as follows;

  Thematic Group Facilitator
1 Organic Vegetables and Fruits for Local Market Martin Njoroge
2 Organic Fruit for Export Clement Adongo

 

 

Lawrence Gitonga

3 Organic Herbs and Spices Emma Njoki

One has to be an interested party to participate in any of the above group and must offer some value to the discussions being held. The main purpose of the groups is to explore business opportunities that must Benefit Farmers in Murang’a County.

Contact Martin Njoroge – 0725 295 437 for more information.

If you missed the summit

HERE ARE

  1. THE MINUTES
  2. THE PRESENTATIONS

 

 

 

 

ORGANIC BUSINESS SUMMIT: DEVELOPING PARTNERSHIPS FOR NEW BUSINESS OPPORTUNITIES

DATE: 3RD DECEMBER 2020

TIME: 8:30 AM- 1.00PM

EVENT TYPE: Invite Only

ORGANIZERS : KOAN , KALRO , FIBL,  AFRICROPS LTD, OACK


The Kenya Organic Agriculture Network (KOAN) together with its partners will be hosting a first of kind organic industry business event on Thursday, 3rd December 2020 (9.00am) via Zoom platform . The Organic industry is the fastest growing subsector in agriculture globally, trading billions of dollars’ worth of products annually. This global trend is gaining pace in Kenya with people seeking healthy food amidst the Covid19 pandemic and food safety lapses in local food supply come to light. A burgeoning middleclass is fast becoming picky with food and export markets are becoming increasingly critical on sustainability, carbon emissions and pesticide residues.

The Kenya Organic Agriculture Network has been an industry leader making meaningful business linkages within the organic space. KOAN has assisted notable companies with strategic and much needed advisory and farmer linkage services that have led to millions of dollars’ worth of trade both locally and for export to date. In a bid to rapidly expand the organic space, KOAN has partnered up with the Kenya Agriculture and Livestock Research Organization (KALRO), the Research Institute for Organic Agriculture (FiBL), Africrops Limited, the Organic Agriculture Centre of Kenya (OACK) among other organizations to foster organic market development by focusing on both the domestic and export market.

The Organic Business Summit is an invite only event to present an organic sector survey implemented in Kenya during 2020, and to move ahead in jointly exploring organic business opportunities for the local and export market particularly focusing on organic products originating from Murang’a County. The County has some of the most pristine and prime land with the highest number of organic farmers in Kenya supplying fresh fruits and vegetables. The county has great potential for both local and export markets.

Latest date to sign up for the event is 27th November 2020.

 

Resources

PMCA PHASE 1 REPORT

Project Report 2019_Kenya PMCA Agribusiness and Entrepreneurship Capacity on Market Linkage for Organic Smallholder Farmers x