Posts

BIOFACH 2023 – ORGANIC KENYA

“Connecting Kenyan Organic Producers to the World: Introducing Organic Kenya”

As members of the Kenya Organic Agriculture Network (KOAN), we are excited to announce the launch of Organic Kenya – a new initiative that connects Kenyan organic producers to international buyers.

Organic Kenya is a group of fairtrade and EU organic certified companies, including Batian Nuts Limited, Olivado EPZ Limited, Zuri Organics Limited, Fine Aromas of Kenya Limited, and Wondernut Kenya Limited.

Our mission is to provide linkages between organic exporting companies in Kenya and international buyers, while also providing opportunities for our member companies to exhibit their products under the Organic Kenya brand.

We understand the challenges that come with exporting organic products, which is why we also offer matchmaking and due diligence services to ensure that our clients are getting the best products at the best prices. We are committed to building a strong reputation for Kenyan organic products in the global market.

As part of KOAN, we are located along Thika Road, CPA Centre Block A Room 12B, and we welcome all of our members to come and learn more about Organic Kenya and how it can benefit your business. We are also excited to announce that we will be exhibiting at Biofach 2023 (find us at hall 3A stand 320), the world’s leading trade fair for organic food, and invite all of our members to visit our stand and learn more about our products and services.

By joining Organic Kenya, our members will have access to a wider market and better prices for their products. Let us connect you to the best the world has to offer.

If you’re interested in becoming a member of Organic Kenya or want to learn more about our services, please contact us at info@koan.co.ke or visit our website at koan.co.ke/organic-kenya

We look forward to working with you and promoting the growth of the organic industry in Kenya.

KOAN BIOFACH 2023 EXPORTER PACKAGE

 

Organic Awareness Creation through Social Media in Kenya

 

Title: Organic Awareness Creation through Social Media in Kenya

Overall Goal: To create demand for organic local produce in Kenya, with the goal of stimulating a healthier diet and promoting environmentally friendly and income-enhancing agricultural production in rural areas.

Implementing Partners: The project is being implemented by FiBL Switzerland in collaboration with Kenyan partners  the Kenya Organic Agriculture Network (KOAN) and WOWZI.

Project Period: 2.5 years, from March 2021 to September 2023.

Synergies with existing projects: The proposed activities build on ongoing projects to strengthen organic farmers’ access to markets within the PMCA & GIZ Knowledge Hub projects, as well as the Bachmann Digitalization Pilot project that digitizes training materials in East Africa.

Targeted Outcomes:

Outcome 1 – Awareness creation campaign using Influencer Marketing

  • 30 Kenyan youths are selected and trained to upgrade their influencer profile with organic content
  • 2-3 major influencers are hired to run a campaign for healthy, organic food in the context of Nairobi.

Outcome 2 – Development of a consumer-oriented Organic Information Platform

  • 1 Organic web portal created to serve as the main reference portal for all Kenya Organic Stakeholders (Farmers, Traders, Consumers & Supporting Actors) providing trustworthy information on this topic
  • 1 organic commodities trading platform to facilitate B2B and B2C transactions between farmers, traders and consumers to improve trading and access of organic food.

Accelerating Organic Market Development in Kenya Project

Title: Accelerating Organic Market Development in Kenya Project

Period: 2022-2024

Objective: The main objective of this project is to support the development of strong and inclusive organic businesses and value chains in Kenya, targeting both the domestic and export market, while also improving the capacity of the Kenya Organic Agriculture Network (KOAN) as a professional, business-oriented organization that offers high-quality services to its members, other sector actors, and the public.

Target Beneficiaries:

  • Direct: 2000 farmers, 100 traders and exporters, 10 input suppliers, 3 certification bodies, and 5 NGOs and CBOs
  • Indirect: 20,000 consumers, 4 county governments, and 3 research and training institutions.

Results:

  • The project aims to set up and improve groups certified under the Participatory Guarantee System (PGS), resulting in improved market access for farmers through partnerships with actors along the value chain (processors, retailers, etc.) via the Participatory Market Chain Approach (PMCA).
  • It aims to increase the number of business opportunities linking farmers with retailers and processors.
  • Positioning the Kilimohai organic standard in Kenya, and making it widely used by retailers, to make farmers’ investments in becoming Kilimohai certified, worth it.
  • The project seeks to support KOAN in becoming well-positioned to drive the further development of the organic market, with skilled staff, a lean and business-oriented structure and procedures.

Coverage: The project will cover four counties in Kenya, including Kiambu County, Kirinyaga County, Murang’a County, and Machakos County, with a total target of 400 farmers in each county.

Expected outcome :

  • Outcome 1: Strong inclusive organic businesses and value chains targeting both the domestic and export market.
  • Outcome 2: Improved capacity of KOAN as a business-oriented organization offering high quality services to members, other sector actors, and the public.