Title: Organic Awareness Creation through Social Media in Kenya

Overall Goal: To create demand for organic local produce in Kenya, with the goal of stimulating a healthier diet and promoting environmentally friendly and income-enhancing agricultural production in rural areas.

Implementing Partners: The project is being implemented by FiBL Switzerland in collaboration with Kenyan partners  the Kenya Organic Agriculture Network (KOAN) and WOWZI.

Project Period: 2.5 years, from March 2021 to September 2023.

Synergies with existing projects: The proposed activities build on ongoing projects to strengthen organic farmers’ access to markets within the PMCA & GIZ Knowledge Hub projects, as well as the Bachmann Digitalization Pilot project that digitizes training materials in East Africa.

Targeted Outcomes:

Outcome 1 – Awareness creation campaign using Influencer Marketing

• 30 Kenyan youths are selected and trained to upgrade their influencer profile with organic content
• 2-3 major influencers are hired to run a campaign for healthy, organic food in the context of Nairobi.

Outcome 2 – Development of a consumer-oriented Organic Information Platform

• 1 Organic web portal created to serve as the main reference portal for all Kenya Organic Stakeholders (Farmers, Traders, Consumers & Supporting Actors) providing trustworthy information on this topic
• 1 organic commodities trading platform to facilitate B2B and B2C transactions between farmers, traders and consumers to improve trading and access of organic food.