The Participatory Market Chain Approach (PMCA) is a facilitation method that empowers stakeholders across an agricultural value chain—farmers, processors, traders, retailers, and service providers—to work together in identifying and acting on market-based opportunities. By fostering dialogue, trust, and innovation, PMCA encourages inclusive and sustainable development, particularly in the organic sector. Below are stories, updates, and insights from our PMCA activities showcasing how this approach is driving change on the ground.