From Seed to Contract – Cayenne Chilli Farmers in Ithanga Take a Major Step Forward
The road to a thriving agricultural value chain is rarely short but in Ithanga, Murang’a, 40 days of patience, preparation, and coordination have led to a moment worth celebrating.
On 10th April 2026, Jackline Waithera, our Muranga Field Coordinator oversaw the distribution of Cayenne Chilli seedlings to smallholder farmers in Ithanga as part of a broader effort to connect local growers to formal, structured markets. What made this distribution especially meaningful wasn’t just the seedlings, it was everything that came with them.
Training, Contracts, and a Guaranteed Market
Before a single seedling was planted in the ground, farmers gathered to receive practical training from KOAN field coordinator. The sessions covered every stage of the farming cycle: land preparation, transplanting, crop management, pest control, and harvesting techniques. This knowledge is foundational, and it reflects KOAN’s belief that market linkage without agronomic support sets farmers up to fail.
The other landmark moment of the day was the signing of formal Offtake Agreements with Zawiri Foods, a Kenyan company based in Westlands, Nairobi County. These contracts formalise what many smallholder farmers have historically lacked: a guaranteed buyer.
Under the agreement, Zawiri Foods commits to purchasing the farmers’ regeneratively grown herbs and spices; including chillies, lemon grass, and oregano, subject to agreed quality standards. In turn, farmers commit to growing under regenerative agricultural practices, with Zawiri Foods providing ongoing technical support and field monitoring throughout the growing season.
A Model Built on Trust and Fairness
One of the standout features of this partnership is how it handles seedling costs. Farmers are not required to pay for inputs upfront in a way that strains household finances. Instead, the cost of seedlings is transparently recovered from the proceeds of the first harvest, before net earnings are distributed. This arrangement lowers the barrier to entry while maintaining shared accountability.
It is a model that takes farmers seriously, not as recipients of aid, but as entrepreneurs entering a business relationship.
The Farmers’ Response
When the seedlings changed hands and contracts were signed, the emotion in the atmosphere was palpable. Farmers expressed gratitude not just for the seedlings, but for the effort that KOAN has invested in negotiating market linkages on their behalf. In a sector where smallholder farmers are often left to find buyers on their own, this kind of organised support matters deeply.
“They are thankful to KOAN for the efforts of market linkages,” reported Jackline, KOAN’s Murang’a Field Coordinator, a simple sentence that carries the weight of real impact.
What Comes Next
The seedling distribution is a beginning, not an end. Zawiri Foods has committed to continued follow-ups and field monitoring, ensuring that farmers receive support throughout the entire growing season. KOAN will also remain engaged, tracking progress and addressing any challenges that emerge.
For the farming families of Ithanga, the Cayenne Chilli plant now represents more than a crop. It represents a contract, a relationship, and a path forward.
At KOAN, this is exactly what we work towards a Kenya where smallholder farmers don’t just grow food, but grow businesses, livelihoods, and futures.
Follow this journey as our Murang’a field team continues to share updates from the ground.























